Amazon's Perishable Gambit: Fresh Groceries & E-commerce Shift
Amazon ’s recent announcement detailing the dramatic expansion of its Same-Day perishable grocery delivery , now reaching over 2,300 cities and towns, marks a critical inflection point in the e-commerce giant's protracted and often challenging foray into the grocery sector. This widespread availability, coupled with the revelation that fresh produce, bananas , avocados , and blueberries are not merely popular additions but have become the bestselling items within this service, signals a significant shift in consumer behavior and Amazon's strategic positioning. Far from a mere logistical upgrade, this development underscores Amazon’s evolving mastery over last-mile delivery of highly sensitive goods, challenging traditional grocery retailers and redefining expectations for food accessibility and convenience. Get more details Background and Strategic Evolution in Grocery Retail Amazon's journey into groceries has been a decade-long pursuit, characterized by ambitious...